Branding Questionnaire Step 1 of 5 - Let’s get started! 20% Create a killer plan and set yourself up for success. It's all in the plan! This is where so many entrepreneurs go wrong when getting a website done. It's not their fault, they just don't know the right questions to answer and the most useful information to provide to their web designer. This planner will guide you through all the most important pieces and then email you a comprehensive plan that you can use to build a killer strategic website, either DIY-style or with an agency (hopefully us!). You can save your progress and come back to it at any time, so jump right in!Your Name* Where should we email your plan?* Company Name* What is your industry?* Do you sell services or products?* Services Products Both Are you primarily B2B or B2C?* B2B B2C Both How is your pricing?* Premium or luxury priced High-value priced Medium-value / mass-market priced Low-price driven What is the average price or price range for what you sell? List what you sell:If you have a very large catalog, you may list major categories instead of every product.Product or ServiceDescription What is your company's biggest strength?*Other strengths?What is your company's biggest challenge?*Other challenges?Who are your top 3-5 competitors?*NameWebsite URL What does each competitor do well and not do well?What makes you different from your competition?*What reasons do customers give for choosing you? Please describe generally how your company currently markets itself.*Please choose methods that your company uses currently to market itself? Organic SEO Paid Search Ads such as Google AdWords Social Media Paid Advertising Organic Social Media Content and Engagement Banner Ads Email Marketing Traditional Sales Affiliate Marketing Referral Programs Loyalty Programs Print Advertising Outdoor / Out-of-home Advertising TV Advertising Radio Advertising Word-of-mouth We don’t actively market ourselves. Other What other ways does your company market itself?What marketing techniques have worked best for your company? What is the average age range of your typical or most desired customer? What is the rough gender composition of your typical or most desired customer?e.g. 70% female What is the typical income level of your typical or most desired customer? Very Wealthy Upper Income Upper-middle Middle Lower-middle Lower Very low / poverty What is the typical level of education for your audience? Post-graduate Undergraduate High School or Some College Poorly Educated What level of knowledge does your audience have of your organization's industry or area of work and terminology? Deep Understanding Good Understanding Basic Concept Very little or none When evaluating whether to do business with you, what are the primary considerations of your audience? Price Quality Convenience Effectiveness Social status or image Social and/or environmental impact Customer experience Safety List some of your audience's interests.Try not to be too straightforward. For example, if you are a dietician, it doesn't help much to list "Dieting" as an interest. What kinds of people do you work with? Are they busy professionals who have lost sight of their health? In that case their interests might be money, technology, efficiency, time-savings, etc. Or are they high-level athletes using nutrition as a competitive edge? That will come with a whole different set of interests. Anything else you can tell us about your ideal customer? A brand is more than just a logo. Your brand is the full impression that someone gets about your company from their experience with it. This includes your logo, font choices, color palate, iconography, photography, copywriting, etc. It culminates in the overall personality that your brand evokes and the qualities that it communicates. These qualities live on spectrums like fun and friendly vs professional and authoritative, or outdoorsy-natural vs scientific and clinical.What brands do you feel would be more likely to resonate with your most desired customer? Subaru Lexus Chevy Apple Windows Starbucks Dunkin That trendy shop only the hipsters know Whole Foods An expensive specialty shop A generic supermarket List some other brands that you feel we should reference (and why) that are not in your industry and are not competitors. What are 5 words or short phrases that embody your brand or how you want your brand to be perceived? Do you currently have a logo?* Yes, and we are happy with it and don’t want to change it. Yes, and we would like to update or redesign it. No, we need to create one. Do you currently have brand guidelines outlining standard logo usage, colors, fonts, etc?* Yes No What’s working well about your brand right now?* The visual style conveys a tone that represents us accurately. It doesn’t look amateur. It connects with our ideal customer. I like it. / My boss likes it. Nothing. What is unique about your company? What is your brand’s tagline or one-sentence elevator pitch? Don't have one. What is your brand’s mission statement?When do you hope to have your brand project completed? MM slash DD slash YYYY Brand ArchetypePlease go to http://brandpersonalityquiz.com/ in a new tab and complete the quiz there. Then come back here and enter the names of your top brand archetypes. NameThis field is for validation purposes and should be left unchanged.
